Jorge Argota — Co-Founder, Grease Connections
I built my career in two worlds that rarely shake hands: high stakes legal marketing and the gritty business of fryer oil recycling. The common thread? Every campaign must turn a cost center into a profit engine you can measure.
The legal-services chapter
In 2010, deep in the recession; I was a junior in-house marketer grinding out SEO audits for solo attorneys who couldn’t afford a billboard, let alone an agency. Results kept stacking, and by 2014 I was managing a $1 million Swatch Group digital buy while still moonlighting for law firms that billed $400 per click on Google Ads. Over 20 firms later, my playbook for YMYL content, structured-data compliance, and courtroom-grade ad tracking is still cited in CLE workshops.
Key win: a multi state injury firm saw 380 percent traffic growth in nine weeks after we rebuilt landing pages to pass Google’s “Helpful Content” test and the bar association’s advertising rules, simultaneously.
Oh by the way if you ever want to read my work here on Grease Connections you can read in the blog and resources where I have authored and researched those topics.
Spotting gold in grease
Legal clients taught me that regulators and margins don’t have to be enemies—just two data points in one funnel. When I noticed restaurants paying fines for fats, oils, and grease (FOG) violations, the opportunity was obvious: transform waste into revenue.
That insight became Grease Connections. Today we turn used cooking oil into cash and biodiesel across Florida, Georgia, and New Jersey, all powered by the same data-first storytelling that filled lawyers’ calendars.
What I do now
- Rank on Page 1 for “restaurant grease pickup” county by county—programmatic location pages, Surfer SEO NLP, and link-worthy compliance guides.
- Automate pickups and rebates with Python dashboards that alert crews (and chefs) before a tank overflows.
- Tell regulators the story first—every guide cites municipal code so inspectors point to us as the model, not the problem.
Proof on the table
| Challenge | Outcome |
|---|---|
| FOG “Fine-Breaker” Quiz • Atlanta, GA | 42 % lift in inbound calls within 90 days; the county’s FOG office now links to our guide. |
| Last-Mile Pickup • Jacksonville, FL | 27 new contracts in six weeks after geo-targeted ads showed our slim-frame caddies navigating blocked alleys. |
| Multi-state Injury Firm • Southeast US | 3.8× organic traffic and 51 % lower cost-per-case with EEAT-driven content and strict ad-review workflows. |
Tool stack & credentials
Google Ads (Search & Display), GA4, Ahrefs, Screaming Frog, Surfer SEO, Python + Pandas dashboards, Streamlit visual reports. Certified in Google Ads Search, GA4, and SEMrush Technical SEO.
Why kitchens (and attorneys) still call
- Profit math first: every tactic must show a dollar-in, dollar-out ROI.
- Compliance baked in: whether it’s the bar association’s ad rules or a city FOG ordinance, we clear red tape upfront.
- Storytelling that converts: plain-English copy that regulators trust and buyers remember.
Ready to talk?
If you need to dominate local search; whether for personal injury leads or fryer oil rebates; book a 15-minute call. One actionable insight, or lunch is on me. See how we have been able to help environmental lawyers with marketing through our approach.